Project overview

The product: 

“The Sandwich Shop” is a sandwich shop located in Florida that provides a healthy alternative for quick and easy food access. The Sandwich Shop focuses on providing meals to those with specific food requirements in a timely manner. 

Project duration:

June 2022 to January 2023

Role

My role: 

UX designer designing an app for the sandwich shop. 

Responsibilities: 

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

Problem Summary and Solution

The problem: 

Users need an online menu that makes ordering food easy while considering food restrictions and adding customization options.

The goal: 

Design an app for the Sandwich Shop that allows users to easily order and pick up healthy food that considers dietary restrictions.

USER REsearch SUMMARY

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was young adults who had specific food restrictions and allergies. This user group confirmed initial assumptions about Sandwich Shop customers, but research also revealed that food restrictions was not the only factor limiting users from ordering sandwiches online. Other user problems included individuals who were older than the primary group who are not familiar with online menus and technology as a whole. Keeping this in mind the app is designed for easy accessibility to those who aren’t the most technologically advanced and simplicity was considered while designing the app.

User research: pain points

USER PERSONAS & JOURney MAP

PAPER WIREFRAMES

Digital Wireframes

LOW FIDElity PROTotypes

HIGH Fidelity Prototypes

Usability testing

Usability study: findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study was a high-fidelity prototype and revealed certain aspects of the mockup that needs refining 

Round 1 findings

  1. Users don’t have a place to choose when and where they get their orders from.

  2. Users had trouble editing food.

  3. Technical issues. 

Round 2 findings

  1. Some of the connectivity of the screens need to be reworked

  2. Confusion about what certain buttons do.

design iterations

final designs

product success

Impact: 

The app makes users feel like the Sandwich Shop really thinks about how to meet their needs.

what i learned

What I learned:

While designing the Sandwich Shop app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.